Cookie Policy

This cookie policy explains what cookies are, why they may be used and how you can control non-essential cookies.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies may include tracking pixels, scripts, tags, local storage and other technologies that store or access information on your device.

2. Why we use cookies

Cookies and similar technologies may be used for several purposes.

Strictly necessary cookies

These are required for essential website functionality.

They may support:

• Website security

• Page functionality

• Appointment and booking functionality

• Forms

• Session management

• Remembering your cookie preferences

Where a cookie is strictly necessary to provide a service you have requested, consent may not be required.

Functional cookies

These may support enhanced website functionality and features.

Examples may include technologies associated with:

• Interactive content

• Booking functionality

• Embedded services

• Website preferences

Where consent is required, these technologies will only be activated after you make the appropriate choice.

Analytics cookies

Where you consent, analytics technologies may be used to understand:

• How visitors use the website

• Which pages are visited

• How visitors interact with the site

• Website performance

• Appointment or enquiry journeys

• Marketing performance

Marketing and advertising cookies

Where applicable and where you consent, marketing technologies may be used to:

• Measure advertising campaigns

• Measure conversions

• Understand advertising performance

• Build audiences

• Support remarketing

• Deliver more relevant advertising

3. Your cookie choices

Where consent is required, you should be given a genuine choice about non-essential cookies.

Our cookie banner should provide options such as: Accept all | Reject non-essential | Manage preferences

Non-essential cookies should not be activated simply because you continue browsing the website.

The ICO states that valid cookie consent must involve a clear positive action and that non-essential cookies should not be set before the required consent is obtained.

4. Third-party services

Our website may use third-party services, including technology supporting:

• Online appointment booking

• Website hosting

• Customer management

• Analytics

• Marketing

• Advertising

• Forms

• Security

• Embedded content

Some of these providers may set cookies or use similar technologies.

The actual cookie inventory should be reviewed regularly because technologies used on the website may change.

5. Cookie consent records

Where consent is required, we may retain information about your cookie choices so that we can:

• Remember your preferences

• Respect your choices

• Demonstrate that consent was obtained

• Manage changes or withdrawal of consent

6. Changing your preferences

You can change or withdraw your cookie preferences at any time through the cookie preference controls on our website. You can also control some cookies through your browser settings.

Blocking certain cookies may affect website functionality, including some booking or interactive features.

7. Cookie inventory

The exact cookies used by the website should be maintained in an up-to-date

cookie inventory.

This should identify, where applicable:

Cookie / Technology: [To be scanned]

Provider: [Provider]

Purpose: [Purpose]

Category: [Necessary / Functional / Analytics / Marketing]

Duration: [Duration]

Consent Required: [Yes / No]

The inventory should be reviewed whenever new website, booking, analytics,

advertising or marketing technologies are added.

8. Updates

We may update this Cookie Notice when our website, technology or legal requirements change.

9. Contact

Fe’Male Ego Hair & Beauty

321–323 Hessle Road

Hull

HU3 4BJ

United Kingdom

Telephone: 01482 227 546

Privacy contact: [email protected]