Privacy Policy

This Privacy policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make or manage an appointment, request a consultation, use our salon services, or otherwise interact with us.

1. Who we are

Business: Fe’Male Ego Hair & Beauty

Address: 321–323 Hessle Road, Hull, HU3 4BJ, United Kingdom

Telephone: 01482 227 546

Website: https://femaleegohairandbeauty.uk

Fe’Male Ego Hair & Beauty is a hair and beauty salon established in 1980 and owned and led by Donna Finn and Dionne Foster.

For UK data protection purposes, Fe’Male Ego Hair & Beauty is responsible for deciding how and why your personal information is processed.

Privacy contact: [email protected]

2. Information we collect

Depending on how you interact with us, we may collect:

• Your name

• Telephone/mobile number

• Email address

• Appointment information

• Information about services you enquire about or book

• Consultation information

• Hair and beauty preferences

• Information needed to provide particular salon treatments

• Information contained in messages or enquiries you send us

• Payment-related information where required to process a transaction

• Marketing preferences

• Records of your communications with us

• Website usage information, including IP address, browser/device information and cookie identifiers

• Information about your interactions with our website and booking systems

Some salon consultations or treatments may require information relating to allergies, sensitivities, skin, hair or other health-related matters.

Where such information is necessary for a treatment, we will only collect and use it where there is an appropriate legal basis and, where required, an additional condition for processing special-category information. Please do not provide unnecessary personal information.

3. How we collect your information

We may collect information when you:

• Visit our website

• Contact the salon by telephone

• Contact us through our website

• Request a consultation

• Make or manage an appointment

• Use our online booking system

• Visit the salon

• Purchase products or services

• Provide information during a consultation

• Respond to a survey or feedback request

• Subscribe to marketing communications

• Communicate with us by email, SMS or other messaging channels

• Interact with our website, booking system or online technologies

4. How we use your information

We may use your information to:

• Manage appointments

• Provide hair and beauty services

• Conduct consultations

• Understand your treatment requirements

• Provide personalised salon services

• Contact you about appointments

• Send appointment reminders

• Process payments

• Respond to enquiries

• Manage customer records

• Improve our services and customer experience

• Handle cancellations and rescheduling

• Maintain appropriate business records

• Send marketing communications where legally permitted

• Manage marketing preferences and unsubscribe requests

• Protect our website, systems and business

• Meet legal, accounting and regulatory requirements

5. Lawful bases for processing

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract

Where processing is necessary to provide a service or treatment you have requested or to take steps before providing that service.

Consent

Where you have actively agreed to a specific use of your information, such as certain marketing communications or non-essential cookies.

Legitimate interests

Where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Legal obligation

Where we need to process information to comply with a legal or regulatory requirement. Where we rely on legitimate interests, we will consider the purpose, necessity and balance between our interests and your rights.

6. Appointment and booking information

Our website provides access to online appointment booking. When you book an appointment, information may be processed by the third-party booking provider used by Fe’Male Ego Hair & Beauty.

This may include:

• Name

• Contact details

• Appointment date and time

• Selected service

• Stylist or therapist

• Appointment history

• Relevant consultation information

Third-party providers may process personal information on our behalf as data processors. We take reasonable steps to ensure that appropriate data protection arrangements are in place with relevant providers.

7. Treatment and consultation information

Certain hair and beauty services may require consultation information before treatment.

For example, information may be required to determine whether a particular colour, chemical treatment, beauty treatment or other service is appropriate. Where consultation information includes health or other special-category information, we will apply the additional safeguards required by UK data protection law.

We will only collect information that is reasonably necessary for the relevant purpose.

8. Marketing communications

Where required by law, we will obtain appropriate consent before sending direct marketing by email or SMS. Email and SMS marketing permissions will be kept separate.

For example:

☐ Yes, I would like to receive marketing emails from Fe’Male Ego Hair & Beauty.

☐ Yes, I would like to receive marketing SMS messages from Fe’Male Ego Hair & Beauty.

You do not need to consent to marketing in order to make an appointment or submit a normal service enquiry. You can withdraw marketing consent at any time by using the unsubscribe option provided in a marketing message or by contacting us.

The ICO states that consent for electronic marketing must be freely given, specific, informed and involve a clear affirmative action.

9. Appointment reminders

We may contact you by telephone, email or SMS in relation to an appointment you have requested.

These communications are different from promotional marketing messages and may be necessary to administer your appointment.

Where a communication is promotional, we will apply the applicable direct-marketing requirements.

10. Cookies and similar technologies

Our website may use cookies and similar technologies to:

• Operate essential website functionality

• Remember preferences

• Support online booking and forms

• Understand website performance

• Analyse website usage

• Measure marketing campaigns

• Support advertising or other marketing technologies

Where consent is required, we will ask for your consent before using non-essential cookies or similar technologies. Please see our Cookie Notice for further information. The ICO requires clear information about cookies and active consent for non-essential technologies where PECR applies.

11. Third-party service providers

We may use third-party providers to help operate our business, including providers of:

• Online booking

• Website hosting

• CRM/customer management

• Email communications

• SMS communications

• Marketing automation

• Payment processing

• Analytics

• Advertising

• Website forms

• Website security

Third-party providers may process personal information on our behalf. Where appropriate, we will have data processing arrangements in place with relevant providers and assess their data protection and security practices.

12. International transfers

Some of our technology or service providers may process information outside the UK. Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and protected in accordance with applicable UK data protection law.

13. How long we keep your information

We will not keep your personal information for longer than reasonably necessary. Retention periods may depend on:

• The type of information

• The reason it was collected

• Whether you remain an active customer

• Legal or regulatory requirements

• Accounting requirements

• Treatment and appointment records

• Marketing preferences

• Dispute or complaint requirements

Where you unsubscribe from marketing, we may retain a limited suppression record so that we can respect your request and avoid sending you future marketing communications.

14. Your data protection rights

Depending on the circumstances, you may have rights to:

• Access your personal information

• Correct inaccurate information

• Request deletion

• Request restriction of processing

• Object to certain processing

• Object to direct marketing

• Withdraw consent

• Request data portability where applicable

• Ask about automated decision-making or profiling where applicable

To exercise your rights, contact: [email protected] We may need to verify your identity before processing certain requests.

15. Right to object to marketing

You have an absolute right to object to the processing of your personal information for direct marketing. If you tell us that you no longer wish to receive marketing communications, we will update our marketing systems accordingly. We may retain the minimum information necessary to ensure that your marketing objection continues to be respected.

16. Data security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access to personal information is limited to people and providers who need it for legitimate business purposes.

17. Data breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate action under applicable data protection law. Where required, we will notify the Information Commissioner's Office and/or affected individuals.

18. Third-party websites

Our website may contain links to third-party websites, booking platforms or services. We are not responsible for the privacy practices of third-party websites. You should review their privacy information before providing information to them.

19. Changes to this Privacy Notice

We may update this Privacy Notice when our services, systems, technology or legal requirements change. The latest version will always be made available on our website.

20. Contact us

Fe’Male Ego Hair & Beauty

321–323 Hessle Road

Hull

HU3 4BJ

United Kingdom

Telephone: 01482 227 546

Privacy email: [email protected]

If you believe that your personal information has been handled unlawfully, you may also complain to the UK's data protection regulator, the Information Commissioner's Office (ICO). ICO website: https://ico.org.uk/