01482 227 546
Welcome to Fe'male Ego
Award‑winning salon with 45 years in business
Established in 1980, Fe’Male Ego has been a cornerstone of style in Hull, delivering excellence in every cut, colour, and treatment.
Female Ego Hair and Beauty
HULL'S COLOUR & STYLE EXPERTS
Established in 1980, our salon in Hull is proudly owned and led by Donna Finn and her daughter Dionne Foster. As an Advocate Salon of Matrix UK, we are passionate about creating hair experiences that keep our clients coming back.
With the highest trained team in Hull, we specialise in all aspects of cutting and colouring—from timeless classics to the latest trends. Cutting-edge colour correction, or bold transformations like vivids, blondes, coppers, and brunettes, we’ve got you covered.
We also offer next-generation perming for soft curls and waves, along with bespoke straightening and smoothing treatments tailored to your hair type. Every service includes bond repair and deep treatment, ensuring your hair stays healthy and radiant.
At our salon, every client journey is a personalised experience—and one you’ll want to repeat. Whatever your hair goals, we’re here to help make them happen.
Our Services
Permanent Hair and Straightening and Smoothing
Permanent hair straightening and smoothing are salon treatments designed to alter the natural structure of the hair, making it straighter and smoother for an extended period (typically several months).
Hair Straightening
This process chemically breaks the bonds in curly or wavy hair and restructures them to lie flat. Techniques include Heat straightening and chemical relaxers, which deliver sleek, pin-straight results.
Hair Smoothing
This treatment we are specialists in the Keratin Revolution brand. Which relaxes the hair texture without completely altering its natural wave or curl. It reduces frizz, adds shine, reduces drying times and makes hair more manageable, leaving it smoother rather than fully straight.
Both methods require post-treatment care and touch-ups to maintain results.
Colour Packages
Whether you're dreaming of icy blondes, rich brunettes, or a total colour transformation, our colour packages are designed to give you long-lasting results with maximum hair integrity.
Matrix Colour Masters
At our salon, we specialise in all aspects of colour correction—from fixing the most challenging mishaps to perfecting your dream shade. Our highly trained team will keep you fully informed throughout every step of your hair journey.
We create stunning blondes, red-hot coppers and reds, and vivids to die for. Want to turn heads?
Our attention-grabbing brunettes are just the thing. Every colour service includes bond repair and deep treatment, so your hair stays healthy, shiny, and strong while looking absolutely incredible.
Frequently Asked Questions
What services do you offer?
We offer a wide range of hair and beauty services including cutting, styling, colouring, colour correction, OLAPLEX treatments, permanent straightening, blonde transformations, microdermabrasion, microblading, and more.
Do you specialise in blonde hair?
Yes! We’re known as a Blonde HQ—whether you’re after icy, beige, or warm champagne blondes, our Matrix Colour Masters will help you find your perfect tone.
What is OLAPLEX and do I need it?
OLAPLEX is a professional treatment that repairs broken hair bonds from the inside out. It’s ideal if you’re getting bleach, colour, or heat styling. We offer both in-salon OLAPLEX treatments and home care options.
How do I book an appointment?
Just give us a call at 01482 227546. We recommend booking in advance, especially for colour work and weekend slots.
Can I get a consultation before booking?
Absolutely! We offer free consultations to help you decide on a look, colour, or treatment that suits your style and hair type.
Do you do colour correction?
Yes. We specialise in colour correction for over-processed, uneven, or box-dyed hair. Our expert team will assess your hair’s condition and create a step-by-step plan.
What payment methods do you accept?
We accept cash, all major debit and credit cards, and contactless payments.
What’s your cancellation policy?
We kindly ask for at least 24 hours’ notice if you need to cancel or reschedule your appointment. This allows us to offer your slot to someone else.
Ready for your hair glow-up?
Step into a salon where style meets expertise.
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